Search Engine Optimisation

Having a great looking web site will not win you business alone if no-one can find it! That’s why you also need to have an online marketing strategy as well as a traditional marketing strategy. Web South West will optimize your web site so that you do appear in Google ‘organically’. For more instant results we can manage your Google Adwords campaign.

There was a short space in time when it looked like search engines were over and people were looking for web sites in other ways. However those days are now long past and if you want a successful web site you have to be using the search engines to generate traffic.

Google comes out top of the list although it still accounts for less than 50% of those who use search engines to find things. There are many search engines but most of the time they are linked to the main search engines (e.g. Google, Yahoo, Inktomi etc).

We can use our experience and training to your advantage and ensure that your business gets noticed. It is possible by picking the right keywords and making a web page "search engine friendly" to get your web site listed at the top of the search. Just imagine how much business you could generate if you managed to be the first web site that people visit when they want a business who offers your services.

Our web promotion services offer you the chance to improve your search engine placing for a fraction of the cost of an advertising campaign. We keep up to date on all the latest techniques and research to ensure that we get you the very best listing that we can. Search engine optimization is an art that is hard to learn but can very useful to those who wish to make the most of the opportunities the web offers.

Guarantees

We don't offer any guarantees about search engine optimisation (SEO) because we feel that it is unrealistic and deceptive to do so. A quote from a book called "Building your business with Google for Dummies" by Brad Hill and here is what he has to say about those who offer unrealistic guarantees.

"Speaking of outlandish claims, avoid any guarantee. In fact, be wary of any sort of performance-oriented assurance. An SEO company should be specific about the tasks it intends to accomplish, not the results it intends to deliver. Everyone knows what the goals are - but predicting exact results is impossible. Certainly, any promise to deliver your site into the top ten of its keywords should be treated sceptically. Great success is possible, but a promise of great success is unprofessional."